Ah, a half naked woman in advertising! What is it selling? Sex - nope, well, kinda.

"Becoming a donor is probably your only chance to get inside her"

.... ouch... thanks for that lesson in truth in advertising Duval Guillaume.

Advertising Agency: Duval Guillaume Advertiser: Organ Donor Foundation Product: Organ Donor Foundation / Agency: Duval Guillaume, Brussels / Executive Creative Director: Katrien Bottez, Peter Ampe / Creative Director: Katrien Bottez, Peter Ampe / Art Director: Katrien Bottez / Copywriter: Peter Ampe

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.