Ah, a half naked woman in advertising! What is it selling? Sex - nope, well, kinda.

"Becoming a donor is probably your only chance to get inside her"

.... ouch... thanks for that lesson in truth in advertising Duval Guillaume.

Advertising Agency: Duval Guillaume
Advertiser: Organ Donor Foundation
Product: Organ Donor Foundation / Agency: Duval Guillaume, Brussels / Executive Creative Director: Katrien Bottez, Peter Ampe / Creative Director: Katrien Bottez, Peter Ampe / Art Director: Katrien Bottez / Copywriter: Peter Ampe

Commercials: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.