Orleans Coffee has undergone a complete rebranding, there was this print campaign setting the new tone, but the agency Cerberus also created new logo, packaging, and vehicle designs for them. The ornate logo visually nods to old-school irons sign and french quarter iron balconies, while the light coffee brown feels refreshingly understated and modern compared to some of the brighter colours currently popular. Even Pantone has been on a light pastel kick for a couple of years now. The curls around the name carry over to the van design (below).
If you visit the Orleans Coffee website you'll find that the new look and ads are already on the site. Fun trivia, Gustav III banned coffee in Sweden, and was later shot a ball, an event that became the foundation for the opera "Un ballo in maschera" by Giuseppe Verdi and Antonio Somma. I'm not saying one thing lead to the other, I'm just saying you can't ban coffee in Sweden. Many have tried.