Osram's energy saving lightbulbs and Saatchi & Saatchi Cape Town use the lights in busposters to bring home their point.
Nobody at bus stop, no lights are on.

Ad agency: Saatchi & Saatchi Cape Town
Anton Crone (Creative Director)
Gareth Cohen (Art Director)
Rolf Fitschen (Copywriter)

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.