Osram Light Bulbs - Bus Stop - posters, South Africa

Dabitch's picture
Posted by Dabitch on Aug 19 2008

Osram's energy saving lightbulbs and Saatchi & Saatchi Cape Town use the lights in busposters to bring home their point.
Nobody at bus stop, no lights are on.

Now someone arrives and the lights go on so that they may read the poster. Cute.

Ad agency: Saatchi & Saatchi Cape Town
Anton Crone (Creative Director)
Gareth Cohen (Art Director)
Rolf Fitschen (Copywriter)

Your rating: None Average: 0.7 (1 vote)