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Osram Light Bulbs - Bus Stop - posters, South Africa

Dabitch's picture
Submitted by Dabitch on 20. August 2008 - 0:40

Osram's energy saving lightbulbs and Saatchi & Saatchi Cape Town use the lights in busposters to bring home their point.
Nobody at bus stop, no lights are on.

Now someone arrives and the lights go on so that they may read the poster. Cute.

Ad agency: Saatchi & Saatchi Cape Town
Anton Crone (Creative Director)
Gareth Cohen (Art Director)
Rolf Fitschen (Copywriter)

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