Saatchi & Saatchi South Africa demonstrate how powerful Osrams really powerful lightbulbs are. Answer, very powerful. This "forest" one is the creepiest looking but the kid in school (inside) is - in my humble opinion of course - the simplest execution of the idea. I'm not sure I want my lightbulbs this powerful.

Chris Saunders, Photographer Mick Blore, Chief Creative Officer Liam Wielopolski, Executive Creative Director David Reid, Creative Group Head/ Art Director Steve Anderson, Creative Group Head/ Copywriter Simone Allem, Producer
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • purplesimon's picture
    purplesimon

    Yeah, that last once brings a whole new meaning to jump your bones!

    Apr 02, 2008

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