Saatchi & Saatchi South Africa demonstrate how powerful Osrams really powerful lightbulbs are. Answer, very powerful. This "forest" one is the creepiest looking but the kid in school (inside) is - in my humble opinion of course - the simplest execution of the idea. I'm not sure I want my lightbulbs this powerful.
Chris Saunders, Photographer Mick Blore, Chief Creative Officer Liam Wielopolski, Executive Creative Director David Reid, Creative Group Head/ Art Director Steve Anderson, Creative Group Head/ Copywriter Simone Allem, Producer