Otrivin is a nasal decongestant, and tis campaign visualises my nightmares, sorry, that the sea can help you breathe. You might end up looking like Poseidon's bastard child, but hey, at least you can breathe, right? Just hang out next to Lady Gaga when she wears that lobster hat, nobody will notice.

Ad agencies : BBR Saatchi & Saatchi Tel Aviv and Saatchi & Saatchi Switzerland
Chief creative officers: John Pallant, Roger Kennedy, Derek Green
Executive Creative Director: Yoram Levi
Creative directors: Nadav Pressman, Ad Noy
Art directors: Yuval Zuckerman, Udi Ovadia, Fiona Parkin
Copywriters: Idan Regev, Eliad Friedman
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Planner: Carolyn Dateo
Account supervisors: Stéphanie Rupp, Kirsten Kollerie
Advertiser's Supervisor: Philippe Zell
Account Managers: Mélanie Foucher, Elena Ballestreros
Published: April 2010


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.