Otrivin is a nasal decongestant, and tis campaign visualises my nightmares, sorry, that the sea can help you breathe. You might end up looking like Poseidon's bastard child, but hey, at least you can breathe, right? Just hang out next to Lady Gaga when she wears that lobster hat, nobody will notice.

Ad agencies : BBR Saatchi & Saatchi Tel Aviv and Saatchi & Saatchi Switzerland Chief creative officers: John Pallant, Roger Kennedy, Derek Green Executive Creative Director: Yoram Levi Creative directors: Nadav Pressman, Ad Noy Art directors: Yuval Zuckerman, Udi Ovadia, Fiona Parkin Copywriters: Idan Regev, Eliad Friedman VP Planning: David Kosmin Senior Planner: Guy Gordon Planner: Carolyn Dateo Account supervisors: Stéphanie Rupp, Kirsten Kollerie Advertiser's Supervisor: Philippe Zell Account Managers: Mélanie Foucher, Elena Ballestreros Published: April 2010

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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