Effective nappies means a better night's sleep for your baby. A print campaign to show that your baby will sleep dry and uninterrupted with Pampers – so their dreams won't have to end abruptly.

Ad agency: BBR Saatchi & Saatchi Tel Aviv Chief creative officer: Yoram Levi Creative director: Ben Sever Art director: Yuval Zuckerman Copywriters: Idan Regev Account director: Idit Zuckerman Supervisor: Nir Federbush Account executive: Mimi Cohen VP planning: David Kosmin Planner: Guy Gordon Published: February 2010, Tel Aviv

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