Pantene escalator

Aha, a new twist to the old (yes, it's getting old) escalator ads, this time they're using the space in between to demonstrate how untangled Pantene treated hair is. At least think they're highlighting the straightness.

Advertising Agency: Lem, Shanghai, China
Art Director / Photographer: Linhua
Copywriters: Aronix, Gann

Commercials: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.