Pantene escalator

Aha, a new twist to the old (yes, it's getting old) escalator ads, this time they're using the space in between to demonstrate how untangled Pantene treated hair is. At least think they're highlighting the straightness.

Advertising Agency: Lem, Shanghai, China Art Director / Photographer: Linhua Copywriters: Aronix, Gann
Commercials: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.