Publiká7 just sent us this, and the dolls are really sweet looking. We understand quite quickly that the books are small. Here' what they have to say about the work:

The Publiká7 agency has pushed forward a campaign which aims to release the Papelarissa's pocket books, a bookstore based in Rio das Ostras and Macaé, both in the State of Rio de Janeiro.
Under the approach "Books To Take In A Pocket" the campaign uses two images of dolls into a status which represent the pleasurable hobby of reading, very usual among so many people. The analogy of this specific habit directed to dolls stresses the size of pocket books themselves - they are into a real scale related to the dolls - emphasizing the convenience they offer.
The 3D images have been designed by the Yellow Mello Studio from Campo Grande, Mato Grosso do Sul and they show a female-doll reading a book at a café and a male-doll lying on the couch reading a book as well.

Advertised brand: Papelarissa Product: Pockt Books Advert title(s): Female Dool / Man Doll Headline and copy text (in English): "Books To Take In A Pocket" Advertising Agency: Publiká7, Rio das Ostras/RJ, Brazil Creative Director: Micarlos Medeiros Head Of Art/Art Director: Ed Nogueira Copywriter: Micarlos Medeiros, Ed Nogueira Illustrator: Yellow Mello Studio Typography (Female Doll ad): Ed Nogueira Review: Daniele Robert Graphic Producer: Anderson Fonseca DTP Operation: Rodrigo Souto Media: Regina Paganotti Account: Lilian Machado Client: Laila Macabu Published: August - September, 2015

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.