The Partnership for a Healthier America wants you to drink more water. I want to see less borrowed interest especially from Ali and Einstein. But you know. We can't always get what we want.

Client: Partnership for a Healthier America Jim Elliott: Chief Creative Officer, Y&R NY Mike Wente: Executive Creative Director, VML NY Bruce Jacobson: Creative Director, Y&R NY Alan Vladusic: Creative Director, Y&R NY Harsh Kapadia: Senior Art Director, VML NY Alice Thomas: Senior Copywriter, VML NY Letitia Jacobs: Executive Director of Content Production, Y&R NY David Mindel: Senior Graphic Designer, Y&R NY Loni Pont: Art Buyer Abby Bralove: Assistant Producer

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • Dabitch's picture

    Borrowed interest aside, these are great pictures they've chosen and inserted the message into. I like the Art Direction quite a bit. To borrow an annoying client's phrase "it pops".

    May 20, 2014

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