Pattex Super glue - Nail - print, Serbia


Pattex Super glue - Nail - print, Serbia

What do you do when the nail is broken? SUPER GLUE!

Djordje Djukanovic, Creative Director at Incognito Belgrade strikes again.

Ad type: 


Half of a nail doesn't weigh that much. If they wanted to show their glue was "super" they should have glued a chair or something to the wall instead of a nail. Regular glue can stick a nail to a wall; there's nothing "super" about that.

I don't understand this ad...

They cut a nail in half (on an angle), and then super-glued the end of it with the head on it to the wall, like it was nailed in. (You can tell, because the rest of the nail is laying next to the super-glue on the right. Supposed to show you how good the glue is.

still, smizzly_bob kind of wins here. nails aren't heavy. It's being too clever by half.

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