about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • smizzly_bob's picture

    Half of a nail doesn't weigh that much. If they wanted to show their glue was "super" they should have glued a chair or something to the wall instead of a nail. Regular glue can stick a nail to a wall; there's nothing "super" about that.

    Jun 14, 2008
  • Euphoria's picture
    Euphoria (not verified)

    I don't understand this ad...

    Jul 02, 2008
  • Allan1's picture

    They cut a nail in half (on an angle), and then super-glued the end of it with the head on it to the wall, like it was nailed in. (You can tell, because the rest of the nail is laying next to the super-glue on the right. Supposed to show you how good the glue is.

    Jul 02, 2008
  • Dabitch's picture

    still, smizzly_bob kind of wins here. nails aren't heavy. It's being too clever by half.

    Jul 02, 2008

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