In vets office around Malaysia, these classic "number" posters with a twist were placed. The numbers are bars, keeping the dog caged, and when someone goes to take a number, the entire bar from the cage peels off.
"It proved so popular they ran out of tabs to replace on the posters within a week." says Dentsu.

Kudos: Dentsu Malaysia

Norman Tang, Photographer
SP Lee, Executive Creative Director
kc aui, Creative Group Head/ Art Director
Chan Woei Hern, Creative Group Head/ Copywriter

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Comments (1)

  • alex's picture
    alex

    That dog's face breaks my heart. Nice idea, too.

    Apr 03, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.