In vets office around Malaysia, these classic "number" posters with a twist were placed. The numbers are bars, keeping the dog caged, and when someone goes to take a number, the entire bar from the cage peels off.
"It proved so popular they ran out of tabs to replace on the posters within a week." says Dentsu.

Kudos: Dentsu Malaysia Norman Tang, Photographer SP Lee, Executive Creative Director kc aui, Creative Group Head/ Art Director Chan Woei Hern, Creative Group Head/ Copywriter
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • alex's picture
    alex

    That dog's face breaks my heart. Nice idea, too.

    Apr 03, 2008

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