Pay Gap - women are worth exactly half as much as men.


Pay Gap - women are worth exactly half as much as men.

Demner, Merlicek & Bergmann, Vienna sends us this note with some..uh... notes. Using bank notes in advertising never made this much sense before.

Women are severely discriminated when it comes to their income. The worldwide
avarage income of a woman is still more than 40% less than the avarage income of a
man. Many banknotes with a female portrait are worth 50% less than banknotes with a
male portrait. This perfectly reflects the discriminating situation of women in the
Ad type: 

Tolga Büyükdoganay, Creative Director
Florian Nussbaumer, Creative Director & Copywriter
Tolga Büyükdoganay, Art Director
Elisabeth Laggner, Graphic Designer
Verena Kohler, Account Manager


My photoshop says it won't

My photoshop says it won't print the japanese bill version of this ad. Funny.

Does that really say 'even

Does that really say 'even tough they are worth the same'?

There was a similar "spolling errer" on a Hyundai website created by Goodby, Silverstein & Partners website where they said 'thougt'.

Is there a shortage of h's around the world? :)

Perhaps they are co-branding

Perhaps they are co-branding with Lexus teehee.

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