Peet's has done something amazing here, which is to actually differentiate its cold brew coffee from other cold brew coffees. Unlike the other stuff which has shelf stabilizers, the only processing Peet's goes through to make its cold brew coffee is to use cold. Smart. Simple. And something I can remember. Check out their spot, too.

Client: Peet’s Coffee
CEO, Peet’s Coffee—Dave Burwick
General Manager, Coldcraft—Tiffin Groff
Marketing Director, Coldcraft—Gretchen Koch
Marketing Director, Brand, Peet’s Coffee—Andrea Fernandes
Experiential Marketing, Coldcraft—Tanya Clark
Associate Marketing Manager, Coldcraft—Adrien Langeard
Public Relations, Brand, Peet’s Coffee—Elizabeth Ricardo

North
Chief Creative Officer - Mark Ray
Managing Director - Rebecca Armstrong
Executive Creative Director - Luke Perkins
Creative Director - Mark Ray
Executive Producer - Steve Rauner
Art Director - Kaleen Anderson
Copywriter - Kristina Day
Producer - Matt Genz
Brand Director - Loralee Stapleton
Brand Manager - Erica Stenson
Executive Strategist - Jordan Delapoer
Assistant Brand Strategist - Lucila Cejas
Social/Digital Media Manager - Caroline Desmond
Media Planners - Nathan Johnson, Devon Brown
OOH Production Design - Andy Kendig
Project Manager - Peter Calandra
Editorial producer - Matt Genz
Editor - Leif Hanson,
Music Director - Mark Ray

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.