Looking at this guy, who at the famous road junctions Piccadilly Circus in the west end in London somehow manages to be totally alone, my mind immediately jumped to that Twilight Zone episode "Time Enough at Last" where Henry Bemis seeks solitude to be able to read his beloved books, and when he finally finds all the time in the world he breaks his glasses.

"That's not fair. That's not fair at all. There was time now. There was all the time I needed... ! It's not fair!"

Poor Henry Bemis. Oh right, this sells Penguins. Yeah, I need some books. Or another Twilight Zone marathon.

Client: Penguin Books Ltd. Agency: DDB Hong Kong Jeffry gamble (Executive Creative Director) Paul Chan / O’ Poon (Creative Director) Paul Chan / Jay Lee (Copywriter) O’ Poon / Fei Leung (Art Director) Steve Wong (Photographer) Bon Leung (Retoucher)