Lowe Bangkok give us this graphic - without being "graphic", geddit? - treatment for Pepper Spray. Now here's a product I never thought I'd see advertised with shiny double-page spreads. Heck, when I invested in my first imported (seriously illegal) pepper spray many moons ago, the packaging text was all I needed. On my mates French police spray it read "paralyse" and 10%, on my 16% it read "paralyse constant" - sold! And yes, I've even had to use it. Apologies to the now probably blind guy but I told you to leave me the hell alone three times yet you followed me into the graveyard at four in the morning - be glad you're still breathing.

Nok Pipattungkul, Photographer
Anuchai Secharunputong, Photographer
piya churarakpong, Executive Creative Director
Supon Khaotong, Executive Creative Director
Kittinan Sawasdee, Executive Creative Director
Supon Khaotong, Creative Director
Kittinan Sawasdee, Creative Director
piya churarakpong, Creative Director
Porakit Tanawattana, Art Director
Rotrob Ramakomut, Art Director
Supon Khaoton, Art Director
Wesley Hsu, Copywriter
Kittinan Sawasdee, Copywriter
piya churarakpong, Copywriter
Nuch Lertviwatchai, Agency Producer


Comments (5)

  • Neo's picture

    Scam ad? Or is there a brand of pepper spray called "Pepper spray"? It's not dong much but explaining how to use it, stand back and shoot, or you might get some on you. So either it has no competition to differentiate from or these ads are just selling any old pepper spray in general.

    Mar 20, 2008
  • Dabitch's picture

    Perhaps that "stand back and shoot" needs explaining. Blowback is a bitch, lemme tellya.

    Mar 20, 2008
  • kurtberengeiger's picture

    A graveyard at four in the morning?
    No wait, I don't want to know.

    Mar 20, 2008
  • Robblink's picture

    Have you ever eaten at an authentic Thai restaurant? Even the salads are fiery hot! I wonder how much MORE hotter Thai pepper spray has to be, to be effective?

    Mar 20, 2008
  • Dabitch's picture

    @kgeiger Shortcut. I'm proud to be lazy and fearless.

    Mar 20, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.