Perfetti van Melle / Mentos - Pimples - print, Brazil




Perfetti van Melle / Mentos - Pimples - print, Brazil

Mentos Teens. It's a puberty thing

This is squicking me out.

Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Agency website:
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Vico Benevides
Copywriter: Isabella Paulelli
Illustrator: Tiago Hoisel
Retoucher: Roberto Jun

Ad type: 


That doesn't make me want to eat a Mentos, that's for sure.

I dont know if it makes you want to eat Mentos but I think the art direction is brilliant they surely grab one's attention

I like this kind of paintings, but I am not sure they suit the product.

The art is good, but the idea of pus-filled sweeties isn't.

Don't like Lockets then?

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