DraftFCB Bucharest decided to let people "try on" a new sixpack ab and muschled chest while at the hairdressers, to tempt them back into the gym. What would you call this kind of bib? body-bib? :)

Client: Pescariu Sports&Spa Agency: DRAFTFCB Bucharest Dragos Radulescu - Creative Director Dan Bondrea - Copywriter Wanda Hutira - Art Director

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.