Pescariu Sports&Spa - BodyDressers Six-pack bib - ambient

 
 

Pescariu Sports&Spa - BodyDressers Six-pack bib - ambient

DraftFCB Bucharest decided to let people "try on" a new sixpack ab and muschled chest while at the hairdressers, to tempt them back into the gym. What would you call this kind of bib? body-bib? :)

Commercials: 
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Client: Pescariu Sports&Spa
Agency: DRAFTFCB Bucharest
Dragos Radulescu - Creative Director
Dan Bondrea - Copywriter
Wanda Hutira - Art Director

Comments

i need one of those!

i need one of those!

Looks like joelapompe just

Looks like joelapompe just badlanded this, Gold’s Gym Cairo had done a body-building hairdressers thing already in 2006.

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