These print ads for clothing brand Petit Bateau featuring kids using their imagination is all kinds of cute.

BRAND PETIT BATEAU BRAND MANAGEMENT Stéphane Wargnier, Communication Director Paulienne Luzurier, In Charge of Advertising and Visual Creation AGENCY BETC AGENCY TEAM Muriel Fagnoni, Deputy CEO of BETC Béatrice Verdier, Account Director Marion Gondeau, Account Executive CREATIVE DIRECTOR Rémi Babinet President and Creative Director of BETC Jasmine Loignon, Creative Director ART DIRECTOR Damien Bellon ASSISTANT ART DIRECTOR Albert Yvert COPYWRITER Damien Bellon Gabrielle Attia PHOTOGRAPHER René and Radka PRODUCTION Brachfeld ART BUYING Victoria Vingtdeux