Here's an interesting little twist to your usual A->B press ad. Slam it with your fist first and a wee airbag will open. The only thing that makes me scratch my head is didn't they have airbags before? Not exactly a new invention, is it?

Advertising Agency: Loducca, São Paulo, Brazil Creative Directors: Guga Ketzer, Cassio Moron, Marco Monteiro, Pedro Guerra Art Directors: Daniel Poletto, Roberta Moraes Copywriters: Rodrigo Senra, Wolfgang F. Covi Executive Creative Producer: Sid Fernandes Director Account: Clineu Junior

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.