Here's an interesting little twist to your usual A->B press ad. Slam it with your fist first and a wee airbag will open. The only thing that makes me scratch my head is didn't they have airbags before? Not exactly a new invention, is it?

Advertising Agency: Loducca, São Paulo, Brazil
Creative Directors: Guga Ketzer, Cassio Moron, Marco Monteiro, Pedro Guerra
Art Directors: Daniel Poletto, Roberta Moraes
Copywriters: Rodrigo Senra, Wolfgang F. Covi
Executive Creative Producer: Sid Fernandes
Director Account: Clineu Junior


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.