Here's an interesting little twist to your usual A->B press ad. Slam it with your fist first and a wee airbag will open. The only thing that makes me scratch my head is didn't they have airbags before? Not exactly a new invention, is it?
Advertising Agency: Loducca, São Paulo, Brazil
Creative Directors: Guga Ketzer, Cassio Moron, Marco Monteiro, Pedro Guerra
Art Directors: Daniel Poletto, Roberta Moraes
Copywriters: Rodrigo Senra, Wolfgang F. Covi
Executive Creative Producer: Sid Fernandes
Director Account: Clineu Junior