These hitchhikers are extra picky, they'll only hitch a ride with a Peugoet! 89 lovely hitchhikers took to the streets of Denmark with different variations of their signs stating they would only accept a ride from a Peugoet.

Grey winner of Bronze Lion 2008 in the category: Best Use of Special Events and Stunt/Live Advertising

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.