Ogilvy & Mather, Mumbai went to the classified ads section to allow a teeny-weensy bit of creativity on their tiny budget. But honestly, since Photolibrary wanted to generate awareness amongst media professionals, they should have gotten a proper budget as one wonders how many media professionals scour the classified ads for stock photography.

Photolibrary, Photographer Piyush Pandey, Executive Creative Director Anup Chitnis, Creative Director Umesh Rawool, Sameer Kochure and Abhijit Karandikar, Art Directors Sameer Kochure & Umesh Rawool, Copywriters

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Toste's picture

    Too clever by half, the problem being that they can't reach their target this way like you point out.

    Mar 27, 2008