pizza kingdom escalator

EXTRA STRINGY CHEESE oh god this actually makes me want pizza, despite the grossness of seeing food underneath peoples feet. I love stringy cheese, and I love the detail of cheese painted onto the escalators here to demonstrate stringy cheese. Someone call the pizza place STAT!

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Hsueh
Art Director: Chris yan
Copywriter: Lily zhao

Commercials: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.