pizza kingdom escalator

EXTRA STRINGY CHEESE oh god this actually makes me want pizza, despite the grossness of seeing food underneath peoples feet. I love stringy cheese, and I love the detail of cheese painted onto the escalators here to demonstrate stringy cheese. Someone call the pizza place STAT!

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Hsueh
Art Director: Chris yan
Copywriter: Lily zhao

Commercials: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.