Big Brother contestant Michelle Costa was interviewed in Playboy Brazil, and to promote this issue, Playboy turned the newsstands into CCTV heavens where punters own faces would greet them on TV screens with the help of Neogama/BBH.
link to larger file

Client: Editora Abril
Product: Playboy
Title: You will fell inside the Big Brother Brazil
Title: You´ll feel like you´re on Big Brother

Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil Agency website: Executive Creative Director: Alexandre Gama Creative Directors: Márcio Ribas and Wilson Mateos Art Director: Bruno Borges Copywriter: Thomaz Dantas

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • alex's picture

    If you rearrange the words in that headline does it make sense? I'm struggling with it.

    Apr 06, 2009
  • Dabitch's picture

    If you say it in Portuguese it might? Você sentirá o big brother interno? Who knows what double entendres work in that language.

    Apr 06, 2009
  • Cazart's picture

    Inside my Brazillian big brother? Ohhhhhhhhh I get it...this is Bizarro Playboy, right?

    Apr 06, 2009
  • Dabitch's picture

    Hey ya'll, I just received a correction: The title and the ads are incorrect. I´m sending now the right one, and credits below.

    I´ll really appreciate if you could change in the web site.

    So, hence the strike-through in the post which I just updated, because else people wouldn't know what the comment thread was about.

    Apr 07, 2009