Neogama/BBH play on the idea that people do read playboy for the interviews (or articles) - by showing the interviews as the classic Playboy foldout.

I'd actually like to see this happen in the real magazine, if only to watch peoples faces when they fold it out.

Client: Editora Abril
Product: Playboy
Title: Playboy INTERVIEWs
Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Agency website:
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas and Wilson Mateos
Art Director: Paulo Augusto Cesar (Pepê)
Copywriter: Guigo Oliva
Photografer: Guto Nobrega


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.