Playboy are trying their hand on being cutting edge advertisers, with this street poster that has augmented reality. First, you have to download the Layar app in order to be able to see the augmented reality attached to this street poster. Like the Lexus swimsuit model print ad which already used an extra layer to a print ad, the extra you get to see with this poster is simply more of the ladies. Unlike the Lexus ad though, there's more that just what meets the eye, as the Layar app unlocks music playlists and behind the scenes videos from the models photo shoots as well.

However, Apple doesn't like too much nudity and Layar admits that 'Due to the explicit nature of this campaign, some of the content can not be viewed in the iOS version of the Layar App.'. #fail

This all feels a little old hat by now, aren't pornographers supposed to be driving technology forward?

Playboy & Layar
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Comments (4)

  • purplesimon's picture
    purplesimon

    Because the internet doesn't have enough pr0n, you have to download an app, point it at a poster in the street and then view nekkid women.

    This is totally lame-o.

    Three letters: FFS!

    Your final point is spot on: This all feels a little old hat by now, aren't pornographers supposed to be driving technology forward?

    Mar 18, 2013
  • kidsleepy's picture
    kidsleepy

    "...Layar app unlocks music playlists and behind the scenes videos from the models photo shoots as well."
    The average porn lovin' person wants to unlock music, behind the scenes or making-ofs. They want to unlock the box that is normally locked by chastity belts and that's it. P.S. "Unlocking more content," is a pipe dream created by someone trying to justify his Social Media Ninja Guru title. People do not care about the dvd extras of a print ad. Never will.

    Mar 18, 2013
  • John Merge's picture
    John Merge (not verified)

    Definitely an interesting take on augmented reality. I am sure playboy will find enough young men with smart phones willing to try it out.

    Mar 19, 2013

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.