These puntastic juxtapositions are supposed to remind people that they can actually read Playboy for the articles. If they're not blind.

All who get the joke raise a hand. Not that hand. Ew.

Advertising Agency: Y&R, South Africa
Creative Director: Graham Lang
Copywriters: Werner Marais, Katherine Glover
Art Directors: Alexi Mccarthy, Graham Lang
Producer: Ashleigh Hamilton
Photographer: Jesse-Leigh Elford
Typographer: Rowan Foxcroft
Account manager: Megan Hall


Comments (2)

  • Dabitch's picture

    You mean Badland-familiar or just, yeah that's always been their strategy?

    Mar 24, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.