These puntastic juxtapositions are supposed to remind people that they can actually read Playboy for the articles. If they're not blind.

All who get the joke raise a hand. Not that hand. Ew.

Advertising Agency: Y&R, South Africa Creative Director: Graham Lang Copywriters: Werner Marais, Katherine Glover Art Directors: Alexi Mccarthy, Graham Lang Producer: Ashleigh Hamilton Photographer: Jesse-Leigh Elford Typographer: Rowan Foxcroft Account manager: Megan Hall

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • kidsleepy's picture

    This is a familiar strategy, no?

    Mar 23, 2012
  • Dabitch's picture

    You mean Badland-familiar or just, yeah that's always been their strategy?

    Mar 24, 2012