These puntastic juxtapositions are supposed to remind people that they can actually read Playboy for the articles. If they're not blind.
All who get the joke raise a hand. Not that hand. Ew.
Advertising Agency: Y&R, South Africa
Creative Director: Graham Lang
Copywriters: Werner Marais, Katherine Glover
Art Directors: Alexi Mccarthy, Graham Lang
Producer: Ashleigh Hamilton
Photographer: Jesse-Leigh Elford
Typographer: Rowan Foxcroft
Account manager: Megan Hall