Playboy SA - Crack addiction / Silicon Valley / Deforestation - (print) South Africa

These puntastic juxtapositions are supposed to remind people that they can actually read Playboy for the articles. If they're not blind.

All who get the joke raise a hand. Not that hand. Ew.

Advertising Agency: Y&R, South Africa Creative Director: Graham Lang Copywriters: Werner Marais, Katherine Glover Art Directors: Alexi Mccarthy, Graham Lang Producer: Ashleigh Hamilton Photographer: Jesse-Leigh Elford Typographer: Rowan Foxcroft Account manager: Megan Hall
AnonymousCoward's picture
kidsleepy's picture

This is a familiar strategy, no?

Dabitch's picture

You mean Badland-familiar or just, yeah that's always been their strategy?