In the world where there are no bidets (ie; everywhere but France), but there are urinary tract infections and there's a monthly Clean-Up in Aisle One needed, Playtex have launched their Fresh + Sexy Intimate Wipes. Playtex are selling them on sexy-time, for both sexes - unlike competing brand products who only vaguely discuss "freshness" and target women only.
In other news, Jezebel like to be dirty and think they have penises, or something, as it's clear the author of that post (Katie Baker) doesn't seem to that realize 50% of these ads are targeted to men who really should clean up their pecker & wood after whittling the bush. She dislikes the selling tactic as it implies that genitals are gross. Of course they're not, but sometimes they are dirty, and often because we have been - unless it's because we're taking Carrie to the prom. Frankly it's not only good hygiene to clean up after sex, but also better for your sexual health in the long run. If there's no shower around, wipe. Heed this advice, young'uns.
"Although they're for both genders, they're mostly marketed towards women because ladies are particularly self-conscious about their genitals..." Or... perhaps it's because ladies like to be clean? Wait, this is a bad thing? I don't think young ladies are more self-conscious about their genitals than a horde of teenage boys armed with rulers are about theirs. While using deodorant and douches down there can be downright damaging if not ridiculous, there's nothing wrong with wiping off an area before people eat there. Or washing your hands before you dig in. You have soap in your shower, don't you? You shower, don't you?
The euphemisms on the other hand, can we talk about how bad they are? There's no beef bayonet in sight. If we're going to sell Intimate Wipes on sex, at least call a copywanker.