Polycell ambient stunt at the Tate.

dabitch's picture
Posted by dabitch on 21. December 2007 - 12:52

Considering that practically everyone has been talking about the huge gash in the floor of the Tate, Doris Salcedo's 3ft deep and 584ft long installation called Shibboleth - affectively known as "Doris' crack" - it was only a matter of time before someone hijacked it to try and crack into the papers with their brand.
London creative team Max Bugoyne and James Beswick did just that.

full glory inside

Your rating: None Average: 4 (22 votes)
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Submitted by purplesimon on 21. December 2007 - 17:36.
purplesimon's picture

That's a brand from a Bugoyne era. Is that the Beswick they could come up with?

Sorry, I'll get my coat.

Submitted by tod.brody on 22. December 2007 - 9:01.
tod.brody's picture

Don't forget your hat. 

Submitted by dabitch on 22. December 2007 - 10:34.
dabitch's picture

Pfftthahahaha.

Submitted by Kissmekatey on 25. December 2007 - 15:32.
Kissmekatey's picture

....So if I use polycell I'll end up with giant cracks in my floor? / dense

Submitted by Wendall on 25. December 2007 - 15:35.
Wendall's picture

That's how I saw it. It seems sort of like using the Liberty Bell as an example or something.

Submitted by Kissmekatey on 25. December 2007 - 15:40.
Kissmekatey's picture

Yes, it seems a little backwards to brand the wrong, but I understand the hype about this crack made it a very difficult stunt to pull off and I applaud them for their chutzpah.

Submitted by Toste on 29. December 2007 - 15:27.
Toste's picture

This advertises Max Bugoyne and James Beswick rather than polysomething.

Submitted by Kissmekatey on 11. January 2008 - 19:49.
Kissmekatey's picture

Still, I admire that they managed to do it.

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