This campaign for Pondicherry Tourism on the 15th International Yoga Festival was released in December 2007 as a build up to the International Yoga Festival, held in the first week of january, every year. The campaign ran across South Indian cities and also in international media. Media: Print, Ambient, Outdoor, TV & Cinema Halls. Inside are the print executions and a link to the TV commercial. After looking at these images I feel stiff as a board, and that's saying a lot since I can still put one leg behind my head - can you?
see also the TV commercial here:
Pondicherry International Yoga Festival (2008) :60 (India)
Clearly, I have to do more yoga. I can do what this guy below does but not what the other folks are doing. Holy cow, I didn't even know the foot under chin thing was possible.
Agency: JWT India
Senthil Kumar - Executive Creative Director & Writer
Mark Manuel - Films Chief, JWT Chennai
Shiv Parameswaran - Art Director
Jayraj Rau & Aarti Iyer - Account Mgt.
Gerald Appasamy - Director
Production House - StillWaters
Paul Jacob - Stretch Festival SoundTrack