Fred & Farid continue selling Porsche's with huge visual billboards in China.
The 911 is the unique car with the engine placed in the back. "This campaign is a metaphor of Porsche's unique rear engine design." Also, these billboards are really huge.

CREDITS
Title: REAR HORSEPOWER
Brand: PORSCHE (CHINA) MOTORS LTD
Agency: FRED & FARID SHANGHAI
Executive Creative Directors: FRED & FARID
Creative Director: Feng Huang
Associate Creative Director: Laurent Leccia
Brand Supervisor : CARSTEN BALMES, ESTELLA YANG
Account Director: Gregoire Chalopin, Vivian Wang
Art Director: Laurent Leccia
Copywriter: Laurent Leccia
Agency Producer: Joanne Zhou, Terry Jin
Illustrator: Marc Burckhardt, Asaphz
Retouching: Happy Finish

Commercials: 
Country: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.