Fred & Farid continue selling Porsche's with huge visual billboards in China.
The 911 is the unique car with the engine placed in the back. "This campaign is a metaphor of Porsche's unique rear engine design." Also, these billboards are really huge.

CREDITS Title: REAR HORSEPOWER Brand: PORSCHE (CHINA) MOTORS LTD Agency: FRED & FARID SHANGHAI Executive Creative Directors: FRED & FARID Creative Director: Feng Huang Associate Creative Director: Laurent Leccia Brand Supervisor : CARSTEN BALMES, ESTELLA YANG Account Director: Gregoire Chalopin, Vivian Wang Art Director: Laurent Leccia Copywriter: Laurent Leccia Agency Producer: Joanne Zhou, Terry Jin Illustrator: Marc Burckhardt, Asaphz Retouching: Happy Finish

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.