Fred & Farid continue selling Porsche's with huge visual billboards in China.
The 911 is the unique car with the engine placed in the back. "This campaign is a metaphor of Porsche's unique rear engine design." Also, these billboards are really huge.
Title: REAR HORSEPOWER
Brand: PORSCHE (CHINA) MOTORS LTD
Agency: FRED & FARID SHANGHAI
Executive Creative Directors: FRED & FARID
Creative Director: Feng Huang
Associate Creative Director: Laurent Leccia
Brand Supervisor : CARSTEN BALMES, ESTELLA YANG
Account Director: Gregoire Chalopin, Vivian Wang
Art Director: Laurent Leccia
Copywriter: Laurent Leccia
Agency Producer: Joanne Zhou, Terry Jin
Illustrator: Marc Burckhardt, Asaphz
Retouching: Happy Finish