In this campaign from Porsche China, called "Away" and created by Fred & Farid Shanghai the visual barely even shows the car, because it's too quick to drive away. This campaign was awarded at Grand Prix Strat├ęgies Amaury Medias Du Luxe 2013.

Brand: PORSCHE (CHINA) MOTORS LTD Campaign: "AWAY" Advertising Agency: FRED & FARID SHANGHAI Executive Creative Director: FRED & FARID Creative Director: GREGOIRE CHALOPIN Copywriter: GREGOIRE CHALOPIN Art Director: PIERRICK JEGOU Brand Supervisors: CARSTEN BALMES, ESTELLA YANG Agency Supervisors: VIVIAN WANG, KYLIE WANG Retoucher: HONGXIA WANG