New media? I never heard of anyone spreading their message via post-it notes before - not quite like this anyway. The nutty agency
Miami in Sweden has created a quirky campaign for Swedens scuba diving org website at the URL which translates to "start diving now", a campaign that is run exclusively on post-it notes.
Hand written post-its remind people to start scuba diving. "We are always looking for new ways of communicating, and to increase traffic to the Scuba Diving website the post-its felt natural and spot on." said Gustav Inger from Miami. The scuba site is also handritten on post-it notes, the idea has grown from there.
The onslaught of post-it notes are spread by diving schools, diving
equipment sellers and the scuba diving organization. On the post-its the hand written message reads "Remember! Take classes and begin scuba diving" and is signed with a link to the Swedens scuba diving org website.
"It's an ideal time to get your divers license in the fall", says Olle
Olsson at PADI a divers organization, "The water is clear and the popular diving spots aren't crowded. Lots of people want to take diving vacations in the late fall and winter, many of these people get their certificates in the fall."