You can do (almost) anything with cement, and to bring this point home, the Jupiter Drawing room made a cement Lego block to remind you that your imagination is the limit.

Client : PPC Cement Agency : The Jupiter Drawing Room, Johannesburg Chief Creative Officer : Brad Reilly Creative Directors: Tim Beckerling & Darren Cronje Art Director : Graeme Bettles Copywriter : Robert Selmer-Olsen Photographer : Nick Robinson