You can do (almost) anything with cement, and to bring this point home, the Jupiter Drawing room made a cement Lego block to remind you that your imagination is the limit.

Client : PPC Cement
Agency : The Jupiter Drawing Room, Johannesburg
Chief Creative Officer : Brad Reilly
Creative Directors: Tim Beckerling & Darren Cronje
Art Director : Graeme Bettles
Copywriter : Robert Selmer-Olsen
Photographer : Nick Robinson

Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.