Predator Watch is an initiative to stop predators from soliciting sex from children online.
A multimedia campaign was created targeting sex predators—communicating that undercover police officers are online.
Tagged with the line “Attention predators: undercover officers are online,” the print component depicts police officers wearing hyper-real masks of children’s faces. A TV spot and a microsite are also part of the campaign.
For more information visit PredatorWatch.ca