You know, I almost wish that this would happen, just so that the people who assume beer ad targeting needs some bikini-clad women serving the beers (but not drinking any, ever, by the looks of them) could quietly float away with their fantasies and get taken by the ocean and/or aliens. This campaign brought to you by a bunch of dudes at Lew´Lara\TBWA, Brazil.

Client: Primus Beer Agency: Lew´Lara\TBWA, Brazil Jaques Lewkowicz : Creative Director André Laurentino : Creative Director Victor Sant´Anna : Creative Director Felipe Luchi : Creative Director Leo Claret : Art Director Toni Fernades : Copywriter Graphic Production: Marcos Pedra Account Team: Marcio Oliveira, Ricardo Forli, Rodrigo Bochicchio e Felipe Oliveira. Photo: Gustavo Lacerda/ FURIA

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • alex's picture

    Primus is a portable paraffin stove to me. Can't imagine wanting to drink it. Cheesy ads, too, although nicely crafted cheese.

    Oct 13, 2008
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Hey can I know if this advertisement was published into any magazines? If yes, may I know which magazine and issue?

    Oct 15, 2013