You know, I almost wish that this would happen, just so that the people who assume beer ad targeting needs some bikini-clad women serving the beers (but not drinking any, ever, by the looks of them) could quietly float away with their fantasies and get taken by the ocean and/or aliens. This campaign brought to you by a bunch of dudes at Lew´Lara\TBWA, Brazil.

Client: Primus Beer
Agency: Lew´Lara\TBWA, Brazil
Jaques Lewkowicz : Creative Director
André Laurentino : Creative Director
Victor Sant´Anna : Creative Director
Felipe Luchi : Creative Director
Leo Claret : Art Director
Toni Fernades : Copywriter
Graphic Production: Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Rodrigo Bochicchio e Felipe Oliveira.
Photo: Gustavo Lacerda/ FURIA


Comments (2)

  • alex's picture

    Primus is a portable paraffin stove to me. Can't imagine wanting to drink it. Cheesy ads, too, although nicely crafted cheese.

    Oct 13, 2008
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Hey can I know if this advertisement was published into any magazines? If yes, may I know which magazine and issue?

    Oct 15, 2013

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.