You know, I almost wish that this would happen, just so that the people who assume beer ad targeting needs some bikini-clad women serving the beers (but not drinking any, ever, by the looks of them) could quietly float away with their fantasies and get taken by the ocean and/or aliens. This campaign brought to you by a bunch of dudes at Lew´Lara\TBWA, Brazil.
Client: Primus Beer
Agency: Lew´Lara\TBWA, Brazil
Jaques Lewkowicz : Creative Director
André Laurentino : Creative Director
Victor Sant´Anna : Creative Director
Felipe Luchi : Creative Director
Leo Claret : Art Director
Toni Fernades : Copywriter
Graphic Production: Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Rodrigo Bochicchio e Felipe Oliveira.
Photo: Gustavo Lacerda/ FURIA
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Primus is a portable paraffin stove to me. Can't imagine wanting to drink it. Cheesy ads, too, although nicely crafted cheese.
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PermalinkHey can I know if this advertisement was published into any magazines? If yes, may I know which magazine and issue?
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