Grey Canada, Toronto brings us this hot ad. Teeheehee. Oh wait, there's more inside - it's kind of a Badlander.

Yes, y'all might remember a Cannes gold lion winner of 1999 from DM9 DDB, Sao Paulo for Parmalat Hot Chili Ketchup, it was claimed to be a scam ad and AdAge even tried to find the source of the media run.

After repeated calls by Advertising Age to the agency asking when and where the ad ran, a representative said the ad ran in June 1999 in an unnamed magazine published by a company called Sisal. The deadline for Cannes entries is two months earlier, in April, implying the ad only ran after it was awarded. And Sisal, a call to the company revealed, publishes car magazines, an improbable media choice for a ketchup ad.

So, the Pringles ad might be a Badlander, in that we've seen the idea before. But then again, maybe not since the other ad might not have been a real ad anyway. Still, if you want to depict "hot" what better way than a tongue sticking out?

Hanghoon, Westside Studios (Photographer) Rick Kemp (Creative Director) Nicole Ellerton (Art director and Copywriter)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • kurtberengeiger's picture

    My first thought is that, in the context of food, someone sticks out their tongue because it tastes awful. Or they want to puke.

    Mar 25, 2008
  • Dabitch's picture

    I'm sure Jalapeño chips do taste awful.

    Mar 25, 2008
  • alex's picture

    Salty Dog do a nice Jalapeno and Coriander crisp. That's Salty Dog, manufacturers of fine potato crisps to the UK since 2002*

    *was that okay, guys?

    Mar 25, 2008

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