Grey Canada, Toronto brings us this hot ad. Teeheehee. Oh wait, there's more inside - it's kind of a Badlander.
Yes, y'all might remember a Cannes gold lion winner of 1999 from DM9 DDB, Sao Paulo for Parmalat Hot Chili Ketchup, it was claimed to be a scam ad and AdAge even tried to find the source of the media run.
After repeated calls by Advertising Age to the agency asking when and where the ad ran, a representative said the ad ran in June 1999 in an unnamed magazine published by a company called Sisal. The deadline for Cannes entries is two months earlier, in April, implying the ad only ran after it was awarded. And Sisal, a call to the company revealed, publishes car magazines, an improbable media choice for a ketchup ad.
So, the Pringles ad might be a Badlander, in that we've seen the idea before. But then again, maybe not since the other ad might not have been a real ad anyway. Still, if you want to depict "hot" what better way than a tongue sticking out?
Hanghoon, Westside Studios (Photographer)
Rick Kemp (Creative Director)
Nicole Ellerton (Art director and Copywriter)