95.5FM is the biggest radio stations in Israel that focuses on news and current events.
in order to promote the station we came up with a campaign which presents a new insight that looks at the daily real world as a soap-opera and lures the audience to tune in and escape from their everyday lives. We took 3 pressing issues from the current news and presented them as soap opera ads
The Client: Shapam – 95.5FM Media: print Advertising Agency: Y&R Israel Chief Creative Officer: Benni Bronski Creative Director: Dror Nachumi Art Director: Arbel Berman Copywriter: Oren Ben-Naim Executive Client Director: Tal Fishbain Account Supervisor: Adi Sharon Planing: Lidor Zohar-Avitan Producer: Shira Robas & lirona spivak Producer: Lirona Spivak Image processing: Shlomi Amir Published: August, 2012

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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