95.5FM is the biggest radio stations in Israel that focuses on news and current events.
in order to promote the station we came up with a campaign which presents a new insight that looks at the daily real world as a soap-opera and lures the audience to tune in and escape from their everyday lives. We took 3 pressing issues from the current news and presented them as soap opera ads

The Client: Shapam – 95.5FM

Media: print

Advertising Agency: Y&R Israel

Chief Creative Officer: Benni Bronski

Creative Director: Dror Nachumi

Art Director: Arbel Berman

Copywriter: Oren Ben-Naim

Executive Client Director: Tal Fishbain

Account Supervisor: Adi Sharon
Planing: Lidor Zohar-Avitan

Producer: Shira Robas & lirona spivak
Producer: Lirona Spivak

Image processing: Shlomi Amir

Published: August, 2012


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.