Colenso BBDO, Auckland advertised prison break (the show) by placing special bars of soap in public restrooms all over new Zealand. On one side there was a key-imprint, and on the other the shows details. I wonder how long the soaps message lasted.


"We embedded a key imprint and the show’s details into bars of soap. They were then placed in public bathrooms all around New Zealand, with the details side facing up. Upon washing their hands the user would discover the underside where a key impression was hidden.

Photographer: Stephen Roke Creative Director: Steve Cochran Copywriter & Art Director team: Jonathan McMahon and Lisa Fedyszyn Agency Producer: Jo Kouvaris Account Director: Katrina Ingham Account Manager: Lucy Pilkington Marketing Manager: Kristen Cartmer

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.