The 15-second PSAs from Project Hello are currently airing on FUEL TV and will roll out on other cable channels this spring. The PSAs were independently shot in Miami and in Los Angeles by commercial directors Nelson Cabrera and T.G. Herrington respectively, and use a mixture of film and digital video. The idea was to capture people who live on the streets, many of which that look like your average citizen, in their element. The long, dramatic pauses, and silence interrupt the typically busy broadcast media and force the viewer to take a closer look at the human looking back at them and the oversized nametag sign they are holding.
When we shone the spotlight on 86 the onions Chad Rea said " I'm also very proud of our own philanthropic initiative Project Hello. It just feels good to do good. "
Ad agency: 86 The Onions
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