Protex Antibacterial Soap - the things you touch stay with you

Posted by Dabitch on 13. May 2010 - 19:27

What's that under your nails? Eeeeeeew. Gross.

Playing on the idea “The Things You Touch Stay With You” from Young & Rubicam New York for Protex Antibacterial Soap, these images are showing the bacteria that’s left on your skin until you wash your hands.

Here's totally different visual execution of that very same thought, with the the added bacterial scare "whatever it touched, you touched".

Agency: Young & Rubicam New York
Product Name: Protex Antibacterial Soap
Client: Colgate
Campaign Elements: POP/OOH
Name of Executions: Sneakers, Dogs
Executive Creative Officer: Scott Vitrone, Ian Reichenthal
Creative Director: Guillermo Vega, Icaro Doria, Meg Rogers
Associate Creative Director/Art Director: Corey Rakowsky
Associate Creative Director /Copywriter: Kleber Menezes
Producer: Helen O’Neill
Account Executives: Mary Ellen Kenney, Jennifer Li, Karine Nguyen Huu
Photographer: Jamie Chung
Digital Artist: Raul Pardo

Bookmark/Search this post with

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Homepage:

Comment: *

Input format

Filtered HTML

Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
Lines and paragraphs break automatically.
Use the special tag [adsense:format:slot] or [adsense:format:[group]:[channel][:slot]] or [adsense:block:location] to display Google AdSense ads.
Web page addresses and e-mail addresses turn into links automatically.
Links to specified hosts will have a rel="nofollow" added to them.

Full HTML

Use the special tag [adsense:format:slot] or [adsense:format:[group]:[channel][:slot]] or [adsense:block:location] to display Google AdSense ads.
Lines and paragraphs break automatically.
Link to Amazon products with: [amazon product_id inline|full|thumbnail|datadescriptor]. Example: [amazon 1590597559 thumbnail] or [amazon 1590597559 author]. Details are on the Amazon module handbook page.
Web page addresses and e-mail addresses turn into links automatically.
Links to specified hosts will have a rel="nofollow" added to them.