What's that under your nails? Eeeeeeew. Gross.

Playing on the idea “The Things You Touch Stay With You” from Young & Rubicam New York for Protex Antibacterial Soap, these images are showing the bacteria that’s left on your skin until you wash your hands.

Here's totally different visual execution of that very same thought, with the the added bacterial scare "whatever it touched, you touched".

Agency: Young & Rubicam New York Product Name: Protex Antibacterial Soap Client: Colgate Campaign Elements: POP/OOH Name of Executions: Sneakers, Dogs Executive Creative Officer: Scott Vitrone, Ian Reichenthal Creative Director: Guillermo Vega, Icaro Doria, Meg Rogers Associate Creative Director/Art Director: Corey Rakowsky Associate Creative Director /Copywriter: Kleber Menezes Producer: Helen O’Neill Account Executives: Mary Ellen Kenney, Jennifer Li, Karine Nguyen Huu Photographer: Jamie Chung Digital Artist: Raul Pardo

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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