Protex Antibacterial Soap - the things you touch stay with you
What's that under your nails? Eeeeeeew. Gross.
Playing on the idea “The Things You Touch Stay With You” from Young & Rubicam New York for Protex Antibacterial Soap, these images are showing the bacteria that’s left on your skin until you wash your hands.
Here's totally different visual execution of that very same thought, with the the added bacterial scare "whatever it touched, you touched".
Agency: Young & Rubicam New York
Product Name: Protex Antibacterial Soap
Campaign Elements: POP/OOH
Name of Executions: Sneakers, Dogs
Executive Creative Officer: Scott Vitrone, Ian Reichenthal
Creative Director: Guillermo Vega, Icaro Doria, Meg Rogers
Associate Creative Director/Art Director: Corey Rakowsky
Associate Creative Director /Copywriter: Kleber Menezes
Producer: Helen O’Neill
Account Executives: Mary Ellen Kenney, Jennifer Li, Karine Nguyen Huu
Photographer: Jamie Chung
Digital Artist: Raul Pardo
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- I could care less about the
7 min 26 sec ago
- Okay, it may be hokey in some
13 hours 1 min ago
- What is the name of the song
3 days 10 hours ago
- With this card, they're
3 days 15 hours ago
- Haha as well as "Why is it?"
3 days 22 hours ago
- This was all so much better
4 days 2 hours ago
- This wasn't an Abercrombie
4 days 19 hours ago
- This just makes me like
4 days 20 hours ago
- Ha haha, the way he snogs the
5 days 1 hour ago
- Speaking of cereal&feels,
5 days 2 hours ago