What's that under your nails? Eeeeeeew. Gross.

Playing on the idea “The Things You Touch Stay With You” from Young & Rubicam New York for Protex Antibacterial Soap, these images are showing the bacteria that’s left on your skin until you wash your hands.

Here's totally different visual execution of that very same thought, with the the added bacterial scare "whatever it touched, you touched".

Agency: Young & Rubicam New York
Product Name: Protex Antibacterial Soap
Client: Colgate
Campaign Elements: POP/OOH
Name of Executions: Sneakers, Dogs
Executive Creative Officer: Scott Vitrone, Ian Reichenthal
Creative Director: Guillermo Vega, Icaro Doria, Meg Rogers
Associate Creative Director/Art Director: Corey Rakowsky
Associate Creative Director /Copywriter: Kleber Menezes
Producer: Helen O’Neill
Account Executives: Mary Ellen Kenney, Jennifer Li, Karine Nguyen Huu
Photographer: Jamie Chung
Digital Artist: Raul Pardo


Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.