During the recent holiday season, Publicis Vancouver - inspired by the recent economic recession - opted for a contribution to the local food bank on behalf of their clients. In lieu of a traditional holiday card, paper plates were sent to clients informing them of the donation made. The response was overwhelming and received much praise, including an on-air mention from a local radio station. We bought 7-inch paper plates from a grocery store nearby and put food-shaped stickers on top of each plates by hands.
More plates and credits inside.
Advertising Agency: Publicis Vancouver, Canada
Creative Director: Bill Downie
Senior Art Director: Tana Kosiyabong
Copywriter: Kate Qually
Illustrator: Tana Kosiyabong
Photographer: Raeff Miles
Print Producer: Robert Clements