How does Puma redeem itself after that sexy, but fake "squirt" campaign? By creating a very unsexy and "dry" ad.

Superadgrunts, click read more to see Puma the way they want to be seen.

Bodycopy: H-Street/Puma is a proud sponsor of the Jamaican Athletics Federation.

You can find this print ad in the June/July issue of Details magazine.

PUMA

Comments (14)

  • Dabitch's picture
    Dabitch

    Yo! I saw that ad as a large (48sheet) poster in France somewhere.... The puma logo is wee tiny on the poster... :) It's a great shot.

    May 31, 2003
  • anonymous's picture
    anonymous

    I enjoy this ad. It caters to all the "other" people in the world. Jamaica is a big soccer country, so in order to get that market, you have to cater to the regular folks. Good job Puma. Thanks for this ad, and I'm searching like crazy for the H-Street with the Jamaican flag colors.

    Jun 29, 2003
  • anonymous's picture
    anonymous

    The shoes is on the puma.com website store.

    Jul 03, 2003
  • Dabitch's picture
    Dabitch

    yeah, but who cares? Discussing the ads doesn't mean we have any interest in the product sold. ;)

    Jul 04, 2003
  • anonymous's picture
    anonymous

    hey go to puma.com to get the jamaica colors!!!

    Aug 16, 2003
  • anonymous's picture
    anonymous

    This is a great picture! I framed it! Thanks, V. Loe

    Aug 19, 2003
  • Dabitch's picture
    Dabitch

    This is the campaign that was shot by photographer Juergen Teller, right? (according to Pumas latest press release, their last campaign was created in house and Juergen was the photographer. Just thought I'd add his cred.)

    Aug 19, 2003
  • anonymous's picture
    anonymous

    they have every color except the jamaican color. I have been searching every where and no one has them

    Sep 21, 2003
  • anonymous's picture
    anonymous

    When i saw the grannies ad, i was so impressed with the sence of humour and the natural style of this grannies, that i'm even considering geting them for my granmother too. Of course for no reason in the world i would miss the chance to buy the H Street with the Jamaican colours....they're very confy - well done Puma! I'm just curious: how did the sales go? Sold out? Heheheh

    Sep 29, 2003
  • anonymous's picture
    anonymous

    i know i've been lookin as well. does anyone know where can i buy the h street shoe with the jamaican colors? please let me know...been tryin to get them for quite some time now.
    thanks

    Sep 30, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    okay Help I might be a lil slow but I cant get to the site.!!!!

    Apr 20, 2004

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about the author

Robblink I am a copywriter in New York City, always looking for the best ads