Puma - H-Street/Jamaica (2003) Print Ad (USA)

How does Puma redeem itself after that sexy, but fake "squirt" campaign? By creating a very unsexy and "dry" ad.

Superadgrunts, click read more to see Puma the way they want to be seen.

Bodycopy: H-Street/Puma is a proud sponsor of the Jamaican Athletics Federation.

You can find this print ad in the June/July issue of Details magazine.

PUMA

Your rating: None Average: 3.8 (24 votes)
Submitted by dabitch on 31. May 2003 - 16:06.
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Yo! I saw that ad as a large (48sheet) poster in France somewhere.... The puma logo is wee tiny on the poster... :) It's a great shot.

Submitted by anonymous on 29. June 2003 - 0:20.
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I enjoy this ad. It caters to all the "other" people in the world. Jamaica is a big soccer country, so in order to get that market, you have to cater to the regular folks. Good job Puma. Thanks for this ad, and I'm searching like crazy for the H-Street with the Jamaican flag colors.

Submitted by anonymous on 3. July 2003 - 5:04.
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The shoes is on the puma.com website store.

Submitted by dabitch on 4. July 2003 - 16:58.
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yeah, but who cares? Discussing the ads doesn't mean we have any interest in the product sold. ;)

Submitted by anonymous on 16. August 2003 - 2:56.
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hey go to puma.com to get the jamaica colors!!!

Submitted by dabitch on 16. August 2003 - 19:15.
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these grannies rule!!

Submitted by anonymous on 19. August 2003 - 0:58.
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This is a great picture! I framed it! Thanks, V. Loe

Submitted by dabitch on 19. August 2003 - 14:04.
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This is the campaign that was shot by photographer Juergen Teller, right? (according to Pumas latest press release, their last campaign was created in house and Juergen was the photographer. Just thought I'd add his cred.)

Submitted by anonymous on 2. September 2003 - 22:45.
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hello there, i noticed that you said puma should get jamaica colors... well in fact they do! check out a puma store in your area.. or go to www.puma.com they have numerous items such as shoes, head bands, jacket with jamaica flag colors.. here's link http://store.puma.com/Searchresults.pasp

Submitted by anonymous on 20. September 2003 - 23:27.
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they have every color except the jamaican color. I have been searching every where and no one has them

Submitted by anonymous on 29. September 2003 - 17:43.
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When i saw the grannies ad, i was so impressed with the sence of humour and the natural style of this grannies, that i'm even considering geting them for my granmother too. Of course for no reason in the world i would miss the chance to buy the H Street with the Jamaican colours....they're very confy - well done Puma! I'm just curious: how did the sales go? Sold out? Heheheh

Submitted by anonymous on 30. September 2003 - 7:15.
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i know i've been lookin as well. does anyone know where can i buy the h street shoe with the jamaican colors? please let me know...been tryin to get them for quite some time now.
thanks

Submitted by Ja_heat21 on 20. April 2004 - 22:12.
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okay Help I might be a lil slow but I cant get to the site.!!!!

Submitted by dabitch on 21. April 2004 - 14:42.
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*hmmmm*?

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