I don't know about you, but I'm a sucker for well done topical ads, like this example of spooky mood Halloween theme ad that ran in The Sun this week. See full ad inside.
When you are the king of candy, you really don't need to say anything more. This also serves as a reminder to those scared of bad newspaper print that you can indeed get away with details today, see the "smoke" in the black? Yeah, that's meant to be. Good job in creating a spooky mood while reminding people to pick up their treats Nestlé.