The RAC has a new advertising campaign running in national UK newspapers. There are two executions, spread over double pages using full color. The ads provide advice on motoring, from exercises to avoid stiffness on long drives to the toxic nature of bird poo.

"In car exercises":

Copy: You don't have to be at 30,000 feet to suffer circulation problems.
RAC Patrolman Andrew Waters picked up this idea on a flight to Florida. Could be handy on a drive to Frinton too.


Copy: Some emissions are harmful to cars.
Bird poo is acidic, so always clean it off as quickly as you can, advices RAC Patrolman Philip Butcher. Oh, and if you've got a sunroof, best be careful where you open it.


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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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