On an isolated stretch of the Bunbury highway going to the south coast, this billboard reminds you that having Roadside Assistance in case the car breaks down is a good idea™.
Client : RAC Roadside Assistance
Agency : The Brand Agency, Perth
Executive Creative Director : Garry Horner
Copywriter : Garry Horner
Art Director : Garry Horner
Art Director : Craig Buchanan
Account Director : Kerri Hall
Planner : Paul Yole
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