On an isolated stretch of the Bunbury highway going to the south coast, this billboard reminds you that having Roadside Assistance in case the car breaks down is a good idea™.

Client : RAC Roadside Assistance Agency : The Brand Agency, Perth Executive Creative Director : Garry Horner Copywriter : Garry Horner Art Director : Garry Horner Art Director : Craig Buchanan Account Director : Kerri Hall Planner : Paul Yole