On an isolated stretch of the Bunbury highway going to the south coast, this billboard reminds you that having Roadside Assistance in case the car breaks down is a good idea™.

Client : RAC Roadside Assistance Agency : The Brand Agency, Perth Executive Creative Director : Garry Horner Copywriter : Garry Horner Art Director : Garry Horner Art Director : Craig Buchanan Account Director : Kerri Hall Planner : Paul Yole

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Paul Andrews's picture
    Paul Andrews (not verified)

    Thing is, the RAC are the vultures. On a hot day my wife was driving to Perth to pick me up from the airport and over heated due to a crack in the reservoir bottle - not far from where that sign is located. The RAC guy took a look, told her the radiator cap was old and needed replacing, charged her $25 for a radiator cap and some water (in an Aluminum motor!!!) and sent her on her way. Well, before long she'd overheated again and cracked the block - motor destroyed! Thanks a lot RAC!

    Apr 15, 2012