On an isolated stretch of the Bunbury highway going to the south coast, this billboard reminds you that having Roadside Assistance in case the car breaks down is a good idea™.

Client : RAC Roadside Assistance
Agency : The Brand Agency, Perth
Executive Creative Director : Garry Horner
Copywriter : Garry Horner
Art Director : Garry Horner
Art Director : Craig Buchanan
Account Director : Kerri Hall
Planner : Paul Yole


Comments (1)

  • Paul Andrews's picture
    Paul Andrews (not verified)

    Thing is, the RAC are the vultures. On a hot day my wife was driving to Perth to pick me up from the airport and over heated due to a crack in the reservoir bottle - not far from where that sign is located. The RAC guy took a look, told her the radiator cap was old and needed replacing, charged her $25 for a radiator cap and some water (in an Aluminum motor!!!) and sent her on her way. Well, before long she'd overheated again and cracked the block - motor destroyed! Thanks a lot RAC!

    Apr 15, 2012

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.