If this reminds you of a shoe polish ad, albeit with a UFO instead of a helicopter, it's because you've been paying attention.

Agency: Draftfcb Johannesburg Executive Creative Director: Rob McLennan Creative Director: Adam Wittert Art Director: Olivia Tesson/Lawrence Katz Copywriter: Lawrence Katz/Olivia Tesson

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.