RC SCORPION remote control cars are tougher than those other remote controlled wimpy toys, and this is how Ogilvy London decided to communicate that.
If you don't want a remote controlled car, head over to Roadkilltoys for your very own squished raccoon.

James Day, Photographer Malcolm Poynton, Executive Creative Director Neil Dawson, Creative Director Dom Sweeney, Art Director John Crozier, Copywriter Model Maker - Peter Cole